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Mobile advertising in Poland and the world



This year's advertising expenditures have reached nearly $ 600 billion globally with estimates that more than a quarter will be invested in digital campaigns (in the UK, almost half) and one ninth on mobile. The share......

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Creating a brand on assets... belonging to someone else?



We mean assets which people voluntarily want to share with others. "The sharing economy" is a phenomenon that in the last few years has revolutionized the world economic system....

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3 WAYS OF REACHING CONSUMER'S LAZY BRAIN



The weight of our brain represents only 2% of the total body mass but it's estimated that it needs about 20% of the total energy supplied to human organism every day to work efficiently. We may say that brain is hard working idler. But why?...

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Return to the steak or what is your innovation strategy?

December 2014

It's not a coincidence that such brands as Apple, Google, Microsoft and IBM are nowadays not only in the top ten of the strongest brands according to Interbrand raking...

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