Learn the origin of the taste competition
Task: Increasing sales and expanding knowledge about the brand’s world: features and uses of the product.
Solution: A new formula for consumer promotion was developed. Consistent promotional and image activities were combined on each level (from KV , through forms of communication up to awards ).Colours were based on typical greenish shades of the Monini brand while the mechanism worked at the product level. Key advantages of the brand, namely taste, quality and original Italian nature, were reflected in the awards (the common feature: cooking products). Marketing and communication activities included claim , an additional TV spot, an extra web tab on the Monini website and a special form of the tag.