Task: TV campaign as the next step for the Monini brand in the Polish market outlined in the strategy developed by Soul and Mind.
Solution: Monini’s TV campaign was aimed to strengthen the image of extra virgin olive oil as the most popular one among Polish consumers. The campaign was focused on ambience, emotion, quality and good taste, namely the features of a perfect lifestyle product.The technical side of the campaign was refined to the last detail. As a result, the viewers appreciated the sophisticated, yet expressive, quality of the Monini TV spot. This first Monini ad produced outside of Italy was broadcast on major TV channels, successfully completing the brand marketing activities to date and highlighting its unique style.