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Soul & Mind Group Brand Design

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Task:

Concept and design of packaging for the new line of products – Wedel Kids.

Implementation:

Wedel is one of the most recognizable brands on chocolate and other sweets market. It decided to extend the target group to kids. The new line of products – Wedel Kids - was prepared for youngest customers.

Wedel Kids line includes OKI chocolate bars, „Czekotubka” and flagship product of Wedel - „Ptasie Mleczko”. The sweets are made from specially selected ingredients of natural origin, rich in milk and nutritious grains. „Extra portion of Energy” - this message of the entire line of kids products reminds that they are not only delicious but also provide an energy boost for young human body to function properly.

An ideal snack has to be handy – only then kids will throw it into the backpack to eat it during the lunch break or after training. Bars and „Czekotubka” are light and thus perfectly fit to small hands. „Ptasie Mleczko” for kids is divided into small flowpacks. On the packaging designed by us you can see the cheerful and friendly cow on colorful and dynamic background. All these features strongly distinguish the products and help kids to find them on a shop shelf.

The most interesting product seem to be „Czekotubka”. Kids can eat its sweet and liquid content in several ways. It can be simply squeezed out of the tube, mixed with milk or to decorate other sweets, for example biscuits. It may provide an additional impetus stimulating children's imagination and their sympathy. That's why we highlighted these 3 ideas on packaging in the form of clear pictures.



Tagi:

projektowanie opakowań, projektowanie produktów, strategia biznesu, identyfikacja wizualna, www design, brand design, industrial design, wzornictwo przemysłowe, projekt opakowania, design opakowania, projekty opakowań



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malma


In Italian style! A new design for Malma made by Soul and Mind has been launched!

The second most popular pasta brand in Poland required a special treatment.

Communication through packaging emphasizes the use of Malma products, which are dedicated to tasty Italian cuisine lovers. When designing the packaging, we drew special attention to

the appropriate quality product placement  because Malma products are made of Amber Durum – one of the best wheat in the world. The effect can be seen on store shelves and the photo attached :)



Tagi:

projektowanie opakowań, projektowanie produktów, strategia biznesu, identyfikacja wizualna, www design, brand design, industrial design, wzornictwo przemysłowe, projekt opakowania, design opakowania, projekty opakowań



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Soul & Mind Group Brand Design - Malma

Green Mill Cider


Task:

Refreshing the image of Green Mill brand - design of new packaging and collective boxes.

Implementation:

Green Mill is the first cider in the product range of Kompania Piwowarska. Natural and refreshing low-alcoholic beverage is made from naturally fermented pure apple juice without additional sugar and chemical additives. According to the assumptions we created new brand design which highlights the most important features of the product and place it in the centre of ciders available on the market. Light, refreshing and natural – these features of Green Mill led us during the entire process of creation. In the centre of label we put the symbol of an apple with the brand logo and a badge informing that the product is made exclusively from apples. We focused on balance of natural colours - two shades of green and pure white, which provides lightness to the entire project. The next step was to create the collective boxes. During this stage we kept in mind the crucial role of the packaging at a point of sale. Products in new packagings are already available on the market so you can easily evaluate the results of our work.



Tagi:

projektowanie opakowań, projektowanie produktów, strategia biznesu, identyfikacja wizualna, www design, brand design, industrial design, wzornictwo przemysłowe, projekt opakowania, design opakowania, projekty opakowań



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schulstad


Packaging redesigning of the existing main product line of Schulstad - leading toast brand. Most important product in Lantmännen Axa Poland’s portfolio.



Tagi:

projektowanie opakowań, projektowanie produktów, strategia biznesu, identyfikacja wizualna, www design, brand design, industrial design, wzornictwo przemysłowe, projekt opakowania, design opakowania, projekty opakowań



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Soul & Mind Group Brand Design - Schulstad

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