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Green Mill Cider


Task:

Refreshing the image of Green Mill brand - design of new packaging and collective boxes.

Implementation:

Green Mill is the first cider in the product range of Kompania Piwowarska. Natural and refreshing low-alcoholic beverage is made from naturally fermented pure apple juice without additional sugar and chemical additives. According to the assumptions we created new brand design which highlights the most important features of the product and place it in the centre of ciders available on the market. Light, refreshing and natural – these features of Green Mill led us during the entire process of creation. In the centre of label we put the symbol of an apple with the brand logo and a badge informing that the product is made exclusively from apples. We focused on balance of natural colours - two shades of green and pure white, which provides lightness to the entire project. The next step was to create the collective boxes. During this stage we kept in mind the crucial role of the packaging at a point of sale. Products in new packagings are already available on the market so you can easily evaluate the results of our work.



Tagi:

projektowanie opakowań, projektowanie produktów, strategia biznesu, identyfikacja wizualna, www design, brand design, industrial design, wzornictwo przemysłowe, projekt opakowania, design opakowania, projekty opakowań



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