Task: TV campaign as the next step for the Monini brand in the Polish market outlined in the strategy developed by Soul and Mind.
Solution: Monini’s TV campaign was aimed to strengthen the image of extra virgin olive oil as the most popular one among Polish consumers. The campaign was focused on ambience, emotion, quality and good taste, namely the features of a perfect lifestyle product.
Loyalty program - Weber Extra Class
Task: Designing and introducing solutions establishing long-term relations with construction companies using Weber products.
Solution: The loyalty program is based on a communication platform. The sales portion of the platform is based on a point collection system supported by periodic activities which increase the attractiveness of the program. At the same time,
Task: Launching a new brand of sausages. Designing the brand architecture based on the Client’s existing portfolio taking into account the new brand. Creating an image of the brand and sales strategy together with the communication strategy and marketing activities to support the process of the new brand launching.
Solution: A comprehensive project involving the Brand Design & Development.
The family nature of Lucky Seven was promoted in all communication materials: websites, printed advertisements and promotional campaigns where a major family award (a new car) drew the participants’ attention to many other awards dedicated to individual family members.