Task: Creating an image platform enabling the communication of brand advantages. Communicated advantages should include:
- children energy, inquisitiveness, learning about the world, “each child has something to discover’’ (advertisement message),
- parents care of a child’s development (education), his or her health, nutrition, valuable time spent with parents,- branding and Kinder Delice slogan: Delice means delicious – the pleasure that comes from eating Kinder Delice.
Solution: Consumer promotion connected with implementation of a dedicated web presence promoting fun together with parents. The promotion mechanism has been illustrated with a tree theme: progress in a game makes the tree grow up to the fruit level, which is the award for the most creative solutions. The main communication channel was the Internet (website + banners). Support consisted of TV spots and promotional displays in retail outlets.