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Podlaski Pate. Drosed
Task: Seasonal campaign: summer Polish seaside. The main goal was to refresh and rejuvenate the brand of Pasztet Podlaski, increase the brand recognition and advertise the new, larger packaging.Solution: This time, we decided on an aggressive strategy aimed at young people. The “New Podlaski packaging +30% free” campaign was carried out in two stages: a Facebook profile for the product was created and many weekendevents were held at the Polish seaside. The original slogan “Lubię laski. Podlaski” has proved to be successful, attracted the consumers’ attention and singled out the brand among its competitors. Over the first few days, the number of people who “like” Podlaski grew to a few hundred and the contests taking place at the seaside attracted a lot of tourists. Sales and distribution targets were achieved.
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