Piotr and Paweł's market - Name's Day
Task: The annual name day of Piotr and Paweł should be a special event for the retailer’s customers. The goal is to attract customers and make them buy a lot of goods. The communication had to be loud, transparent and clear.
Solution: “Name day gifts as you wish” was the slogan of the campaign, which reflected the concept perfectly: Piotr and Pawełwere celebrating their name day and customers were the guests who could win a lot of prizes - gifts. Besides the possibility of winning the prizes, customers could take advantage of various special price actions such as “buy one, get one for free” or enjoy significant discounts. Piotr and Paweł stores became the place of special bargains and more than 1,000 exciting prizes.