Smakmak - Aaale dobre
Task: The producer of tasty and quick snacks and prepared meals asked us to organize its product portfolio, develop a complete brand architecture and design new graphics for its packaging.
Solution: We’ve prepared a complete brand strategy taking into account the peculiarity of SmakMak products and their place in the everyday menu. Placement was a result of an analysis of the competitors’activity, quality, prices and target groups with a special consideration for purchase motivation. Snacks were divided by type, with each category receiving a claim and a new packaging line with a clear and consistent color scheme for the brand. As a result of these activities, we achieved an increase in brand visibility in retail stores and at the same time, we highlighted the flavor, ease of preparation and high quality of products.