During designing new packaging for Prymat salad sauces, we made sure that they fit in with current trends, but at the same time do not deviate too much from the current layout. Boards in a fashionable and at the same time neutral color build a homey, idyllic atmosphere, they are also a perfect background for more expressive elements informing about the name of a particular product.
To make the purchase decision easier, you can see the sauce on the front of the packaging and a proposal to serve it, and on the back - a recipe for a dish with its participation. Also we put pictograms informing about what is the most important in product - the lack of added dyes and monosodium glutamate. It is these aspects that we increasingly pay attention to at the store shelf :)