Dakri | Social media communication strategy

Designing brand communication on Facebook marks the second stage of our cooperation with Dakri. Once we have upgraded the logotype and designed new packaging, it was time to hit the social media.

Dakri operates in the FMCG sector, producing bakery and confectionery products. The choice of content to be posted was therefore obvious. What is more, the subject is very popular on Facebook – cooking is one of the leading topics mentioned on the platform. We based the communication strategy on graphic motifs we had previously designed for Dakri packaging. Our cartoon characters enliven the client’s fanpage as well as the neewsfeed of the people who liked the brand. In addition to that group, Facebook Ads campaigns allow us to reach a wider community of bread enthusiasts.