E-Logistics | Design of a webpage and registration system

The 15th edition of the Polish Logistics Congress was planned for 21-22 May 2020. However, due to the COVID-19 pandemic and the related restrictions introduced by the government, it was moved to 2021. At the same time, a decision was made to organise the event online, which presented quite a challenge for us and the client, the branch of the Łukasiewicz Research Network at the Institute of Logistics and Warehousing.

Our agency provided digital support for both events: LOGISTICS 2020 originally planned to be held face-to-face in May and the coming E-LOGISTICS e-conference. As part of our cooperation, we created the website of the congress at www.logistics.pl and then updated it with the changes resulting from the pandemic. We informed people about the new date (19-21 May 2021) and encouraged them to participate in the event held on the e-conference sub-page we had created for that purpose.


To prepare the new online event, we designed a marketing strategy, communication concept and all of the supporting materials. Their main objective was to underline the state-of-the-art technologies used in logistics. We were also responsible for active communication in social media as well as the promotional and image-building activities carried out to extend the reach of the event. To that end, we launched campaigns in Google Display Network (GDN) and trade journals.