Frequently asked questions
- How do I start working with you?
It's incredibly easy. All you have to do is call us a +48 61 823 67 60 or fill in the contact form at firstname.lastname@example.org. Our employee will get in touch to talk about how we can help you build your brand.
- How will my day-to-day cooperation with SaM look like?
Having signed a cooperation contract, each client is assigned his personal account manager whose job is to represent the client within the agency during the entire process of working on the assignment as well as represent the agency in its contacts with the client. The account manager keeps an eye on each successive stage of work, negotiates all the details and ensures that the expectations of the client are reflected in every delivered part of the project. It is the first person in SaM who contacts the client if there are any questions or doubts.
- When I ask you to develop a strategy, do I need to come with my own "idea for the brand"?
We work with clients regardless of whether they have their own idea for a brand (both in terms of its differentiating qualities and visual identity). If they do, we begin by a thorough analysis of the assumptions presented by the client. However, a more common scenario is that we develop brand positioning or visual brand identity "from scratch”. If this is the case, we start by designing a process based on our analyses (of secondary sources as well as research outcomes) and then proceed in a way in which the work of SaM experts is intertwined with workshops involving the client. Only thus can we be sure that the solutions we've developed will meet market expectations and will not surprise the client.
- Can I ask SaM to design packaging or communication based on the strategic assumptions developed by my company?
It is by all means possible to commission the design of packaging or communication alone based on the assumptions (strategy) provided by the client. However, we never accept such assumptions uncritically but verify them based on analysing the data and the market through the prism of our long-standing experience of working for clients in various industries.
- Can I ask SaM to design graphic materials or communication based on the input provided by my company (e.g. photos)?
It is possible to commission a project based on the materials (photos, graphics) provided by the client. However, we never accept such materials without checking the graphic quality of the files and the required licences. We also help verify compliance with copyright and licence requirements. Should the client so request, our graphic studio is ready to prepare materials that we can download or purchase from stock resources. We can also carry out photo sessions in our studio to produce packshots or photographs staged in line with previously agreed scenarios.
- Does developing a brand strategy always require marketing research?
Strategies always have to be rooted in market realities. It is possible, if rare, that the strategy will be developed solely on the basis of an analysis of secondary sources provided they are available (in a given category) and contain sufficiently up-to-date and detailed information. We may also start working on the strategy based on the research that the client carried out previously for some reason (whether in-house or externally). However, this is possible only when the thematic scope of the research enables us to define the market segments to be reached by the brand and the set of values and attributes expected in that category. In any other case, we strongly encourage our clients to commission research (from an external agency).
- What input do I have to provide when commissioning the design of packaging or communication for my new brand?
It is possible to commission the design of packaging or communication alone based on some rough assumptions and ideas. However, based on our long-standing experience of working with many clients, we know that, if these ideas are not written down, even in the form of a simple brief describing the brand, its competitors, defined objectives, expected outcomes and identified limitations, it is hard to produce an efficient communication scheme or impact packaging. If the client is not ready to go through the full strategic process, we recommend that he at least works with us during a joint workshop to develop the assumptions into a brief as a good starting point of further work. We can support the client by providing template briefs and their content.
- Do I have to commission and oversee the required research myself?
No. With many years of experience in carrying out research and interpreting its results, we will take care of the design, supervision and interpretation stages.
- Can I take part in the process of preparing the strategy or will SaM deliver it “ready to use”?
A situation that is optimal for SaM is when the client is actively involved in creating the strategy. It is only then that we can tap into the full potential of combining the long-standing experience SaM has gathered working for clients from many B2C and B2B sectors with the client’s perspective on the market (customers and competitors), supporting all that by an analysis of trends and research outcomes. We firmly believe that strategies can be successful only if they are developed this way. And we are very doubtful that a successful solution can be bought “off the shelf”.
- Will I be able to get a glimpse of the strategy as it is being prepared or do I have to wait until the moment of presentation?
A situation that is optimal for SaM is when the client is actively involved in creating the strategy, for instance by taking part in creative workshops. But even if the client is hardly present during development, we still hold milestone meetings to show individual components of the strategy and discuss the strategic options to be worked out at later stages. Thus, the client is never surprised by the final version of the strategy.
- Can I ask SaM to develop a communication strategy without implementing it?
It is possible to develop the strategy alone – recipients, objectives, communication channels, content, key visuals and assumptions regarding the communication timeline including communication peaks – to be implemented later by the client.
- When I come to you with a brief for customer activation, do I need to have an idea for brand promotion?
We work with clients regardless of whether they come with their own preliminary idea for brand activation (communication channel or mechanism). If they do, we begin by a thorough analysis of the client’s assumptions, focusing on confirming the KPIs and objectives that the client wants to achieve. It often happens that such preliminary brand assumptions or promotion objectives need to be made more specific. If this is the case, we start by designing a process including a creative part (based on brief analysis) and then proceed in a way in which the work of SaM experts is intertwined with workshops involving the client. Only thus can we be sure that the developed solutions will meet market realities and expectations and, more importantly, provide effective support for the client’s internal stakeholders.
- Do I have to commission the “entire strategy" immediately or is there any other way to find out about your experience and skills?
Our clients do not have to buy a "pig in a poke”. They can "test" our competences, experience and style of work as part of a paid service called a "strategic session". During a meeting with our consultants, the client may discuss certain strategic solutions for his or her company, brand or communication process. Thus, the decision to entrust us with the entire strategy is based on first-hand experience of cooperating with SaM.
- Can you develop a brand strategy quickly (e.g. within a week)?
We hate to say “no” to our clients, but in this case there is no other way... It is simply not possible to prepare a good strategy within a week. Workshops and the resulting strategic recommendations alone are much more time-consuming and that’s leaving aside the time necessary to collect market data, analyse competitors in terms of their offer and communication, and carry out research. A realistic lead time would be that of several weeks (5-6 at least).
- I want to be present in digital but I don't know how to do it. Will the agency help me?
With specialists working in different areas of digital marketing, we are much experienced in this domain. The benefit of cooperating with SaM is that we efficiently combine online and off-line activities, understanding the importance of both. We create and implement strategies not only in specialised areas such as social media, but also on multiple other levels of digital marketing.
- Why should I hire an agency to manage my digital marketing activities rather than do it myself?
Digital marketing covers so many topics – from Seo to content marketing to Google ads to social media to mobile marketing to analytics – that it might be difficult, even for large company, to employ specialists in each one of these areas. And yet, digital marketing must be compatible with off-line activities, which means it requires an ability to take a broader perspective of the entire process of building a brand.