Industrial Design



Our key competences:


Industrial design

Industrial design is an approach that combines arts, humanities and sciences. It involves experts in various fields who cooperate to develop people-centred projects that help to efficiently solve real-life problems. It integrates modernity, innovativeness, ergonomics and aesthetics so that products can be attractive for customers and users, while meeting with all market requirements.

Industrial design has an impact on the form of the product as derived from its functionality. A successful product is a synergy of the technology used in the process of its development as well as the creativity of designers and engineers. The aim of industrial design is to give products, services and processes some specific qualities that will translate into the best possible experience of the user. This is mainly achieved by ensuring functionality, practicality and aesthetic appearance, keeping in mind the business realities of the project. It is worth knowing that industrial design requires not only artistic and technical skills but also a sound knowledge of the materials and technologies used during production.

What is the process of industrial design?

Industrial design requires knowledge and experience. It involves several stages aimed at defining the qualities, functionalities and aesthetics of the product. This needs to start with a proper analysis of user needs. To this end, we carry out a design audit to explore all the factors determining the project and its assumptions. The following stage is the so-called brief based on which our designers/project team will prepare the product concept. Once the concept is selected and developed, we create a prototype to see how the product works in practice. If everything runs smoothly, the next stage consists in preparing technical and production documents to enable the launch of production.

Industrial design – how does it impact product appearance and finishing?

The design process is prepared and carried out under the supervision of the Design Manager, a person whose job is to ensure that the entire process runs as planned: from collecting preliminary assumptions during a kick-off meeting and their verification through research to preparing briefs, designing, prototyping and engineering to design supervision during implementation.

Industrial design – why is it so crucially important?

Given the market changes that have happened over the last years, product design is now very high on the list of priorities. It is no longer enough to have a good quality product offered at an attractive price. In the world of today, it is design that can make a difference that will contribute to the growth of the company, determining how the product is used as well as what emotions and impressions it evokes with the users. If a product is well designed and appreciated by its users, it will also bring tangible benefits for the company itself. Projects developed through a professional design process are likely to become solutions that will meet the requirements of customers and solve their real-life problems thanks to carefully designed product qualities.

Industrial design – the philosophy behind it

Industrial design combines as many as four domains: humanities, art, technology and business. A smart combination of these four components maximises the likelihood of successful projects that will meet all the pre-defined objectives. A good design is the foundation of sales. It is a well known fact that expectations may vary greatly across consumers which is why it is necessary to define the key target group of the project before the start of the design process. Industrial design means taking care to differentiate the product so that it can attract consumer attention away from the products offered by competition.





Zobacz, co jeszcze robimy: