Farmtrac | Bodywork design for DT 7100 tractor

Farmtrac 7100 DT had its global premiere during the most important agricultural equipment fair of the year – Agritechnica, Hanower 2013. The bodywork of this new generation of tractors is the product of the industrial design department at Soul & Mind.

The design was made in close cooperation with the client – Farmtrac Tractors Europe – a leading Polish producer of agricultural machines. The resulting design strategy combines versatility and reliability with state-of-the-art technology. The process of creation was supported by the latest market research findings, the most interesting of which is that most purchase decisions in households are made by women!

Farmtrac Tractors Europe, a subsidiary of Escorts Group, a leading Indian company operating in the fast developing agricultural, construction and railway sectors, is present in 15 European countries. The new tractor was built with a view of winning 10% of market share in Europe by 2020. The prestigious premiere of Farmtrac 7100DT is part of a long-term development strategy both for Farmtrac Europe as well as Soul&Mind for which this project was the first in a series of global assignments carried out directly for Escorts Group.

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