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Hellena | Packaging rebranding

Overview:
Helena is a Polish producer of juices and drinks operating within the Colian capital group.

Brand Design task:
Packaging design for more products from the Oranżada Hellena line.

Design and implementation:
Oranżada Hellena is a drink that has sweetened the days of youth for many a generation. It is now high time to win the hearts of future generations, i.e. refresh packaging layout. Our main assumption was to make the new packaging look familiar to the older customers who remember the taste of the orange drink as well as attract the younger generation of carefree and active consumers. The overall concept of packaging that we have prepared for the entire Oranżada Hellena line fits this brief and communicates the values of this cult brand.

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