INCO Group | Concept and design of the new Bio Star brand

We declare the lavender season open! Especially now when BIOstar, the most recent brand of natural cleaning products, has hit the shelves. We have designed not only the packaging, but also the shape of some bottles.

Our cooperation with the INCO GROUP (owner of such brands as Ludwik or Florovit) consisted in creating an end-to-end visual and structural concept for its products. We have designed not only the graphics for the packaging of 9 SKU (including laundry and dishwashing capsules, cleaning tablets, toilet gels and shower glass cleaners), but also the shape of bottles. Our design employs the graphic motifs of lavender and aloe – the ingredients whose extracts have been used during the manufacture of BIOstar products. The brand underlines that their combination strikes a perfect balance between nature and science that will make your household cleaning chores more environment-friendly, easier and more efficient. In addition to the visual aspect of packaging design and the very shape of the products, our cooperation with the INCO GROUP also covered developing a graphic concept of communication materials translated into a mix of promotional items such as trade fair walls, catalogues and leaflets.

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