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Książęce | New packaging for a beer line

Overview:
Tyskie Browary Książęce is a beer producer currently owned by Kompania Piwowarska SA.

Brand Design task:
Label design for the Książęce series.


Design and implementation:
The beer market has changed dynamically over the last years. Książęce is a series of beers that respond to the current consumer trends focused on diversity.

We have made sure that the beers can be easily located on the shelf. Their labels highlight those messages that clearly communicate the most important qualities of all the tastes in the collection, making it much easier for beer enthusiasts to discover them.

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