Lirene is a Polish company, run by women experts, which offers a wide range of cosmetics. Body BB is a line of washable, quick-acting lotions that give the skin a nice shade of tan.
Brand Design task:
Packaging design for the Lirene line of cosmetics by Irena Eris.
Design and implementation:
The visual identity of packaging was based on the gold colour and a print pattern suggesting sun rays. The only difference between the two versions of cosmetics in terms of graphic design is the colour of some fixed elements (blue and orange). Thanks to this solution, consumers with light and dark complexion will have no doubt which product is intended for them.
Lirene | Packaging design for the Body BB line