For our client Lorenz, we prepared a graphic design for new packaging themes for two unique flavour variants of the Wiejskie Ziemniaczki brand: Cream with Onion and Roast with Herbs.
The basic assumption was to maintain consistency with the existing product line, while developing visual elements that would allow the products to stand out on the shop shelf and effectively attract the consumer's attention. We placed particular emphasis on combining aesthetics with the authentic, natural character of the brand.
The designed packaging has been enriched with motifs inspired by tradition and nature - jute and wooden boards appear on it. These elements emphasise the idyllic atmosphere, build a sense of authenticity and evoke associations with home cooking and natural ingredients. As a result, the whole not only harmonises with the brand's existing visual style, but also brings freshness and a unique character that enhances product recognition.