Monini | Design of an olive can for children

Overview:
Monini is the leading Italian producer of olive oil, exporting the product to over 30 countries all over the globe.


Brand Design task:
Packaging design and product launch for il Mini.

Design and implementation:
We were asked to design packaging for Monini after the company decided to expand their brand portfolio by adding extra virgin oil dedicated to children. This required a different approach to visual identity and the message sent by the packaging. The design we prepared refers to the main qualities of the product (made from environment friendly crops, excellent quality, safe for kids) as well as to its potential customers, i.e. children. We opted for a colourful, cheerful can (very much different from olive oil bottles) with clear information about the origin of the oil and its composition (vitamin E).