Saint Eloi is Intermarché’s private label. It offers frozen, blended and canned vegetables.
Brand Design task:
Packaging rebranding for Intermarche’s private label Saint Eloi.
Design and implementation:
The packaging design for Intermarche involved developing a concept for the entire line of frozen fruit – 22 SKU in total – including the Saint Eloi brand. The graphic design was based on the contrast between white and other colours as well as pleasant associations with a bucolic, natural and healthy life style.