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SCA Polska | Design for the Saint Eloi brand

Overview:
Saint Eloi is Intermarché’s private label. It offers frozen, blended and canned vegetables.

Brand Design task:
Packaging rebranding for Intermarche’s private label Saint Eloi.

Design and implementation:
The packaging design for Intermarche involved developing a concept for the entire line of frozen fruit – 22 SKU in total – including the Saint Eloi brand. The graphic design was based on the contrast between white and other colours as well as pleasant associations with a bucolic, natural and healthy life style.

 

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