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Stock | Packaging design for the Saska brand

Overview: Saska is a new family of vodkas and liqueurs that refers back to the times of the Saxon dynasty and the unhurried pace of life at the court.

Brand Design task: Redesign of the SASKA label.

Design and implementation:
Even though attractive, the packaging of SASKA had to be redesigned. Our agency was entrusted with the task.

The main assumption was to make packaging communication clearer and strengthen the message of each taste variety, while retaining the strong DNA of the brand. We have refreshed both the design and the content of the label.

The changes might look cosmetic to the consumer, but they have achieved the desired result – the Saska brand is much more differentiated from competition and can be easily identified on the shelf.

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