US Pharmacia | Naxii packaging

Overview:
US Pharmacia is a Polish company operating in the OTC market.

Brand Design task:
Packaging design for NAXII, a new medicine by US Pharmacia.

Design and implementation:
Graphics creation for US Pharmacia consisted in developing a packaging concept for NAXII, a new painkiller based on naproxen providing relief for 12 hours. The brand and its image required a comprehensive approach. The clear and contrasting visual identity we have developed highlights the long-lasting effect of the medicine and its wide range of applications.