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Dalpo | Rebranding and new brand strategy

Overview:
Dalpo is a company with over 30 years of experience in the production of self-adhesive materials.

Brand Design task:
Visual identity design and logo upgrade

Design and implementation:
The main reason to refresh and structure Dalpo’s visual identity was a major expansion of the company and the need to harmonise all the aspects related to its visual presence. We started with a thorough analysis of the brand, identifying the key components of its DNA: the grey-and-red colour scheme and the characteristic element present in the company’s logo from the very beginning – the dot. Because the symbol has been of key importance for brand identification, we decided that it needs to be maintained in the refreshed design. The new logo is modern and minimalist, the characteristic dot referring to the company’s history and experience. We also changed the appearance of the brand slogan – “Stick with us” – which is now consistent with the logo.

As part of the process, we developed the brand’s visual identity covering all the most important components of its image. This has resulted in the new layout of the company’s webpage and a refreshed look of its cars, office, business cards and product catalogue. Dalpo’s new visual presence is a vital element of its upgraded – and modern – brand identity that is already well known in the market.

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