PRO | New brand identyfication and strategy

The list of our clients has been joined by PRO, a Polish producer of precision measurement tools for professionals and demanding DIY enthusiasts.

As part of our cooperation, we have offered full support for the company’s marketing efforts, especially in the area of brand positioning and communication strategies. We have also provided visual design services that covered packaging and sales support materials, among others. In addition, we prepared exhibition materials, and in particular sales stands, walls and many other POSM.

Our client also attached importance to digital activities, including the development of the website for one of the key products sold under the brand – the resistant and precise PRO900 spirit level.

An important element in the brand's DNA is the strong red colour combined with white. During the process of creation we therefore tried to balance this powerful scheme by other colours. By introducing tried and tested colour combinations, we have modernised PRO products and their visuals, making them stand out against competitor products.

Graphic elements have been buttressed with strong black-and-red slogans that are perfectly matched to the white logo on a red background. The logo has been reinforced by the following claim: BENCHMARK OF PRECISION. The choice of the message was obvious: for years PRO has produced reliable tools whose key feature is the accuracy of measurement. As it is precisely for this reason that professionals choose PRO products, we decided to communicate the functional qualities that have stood the test of time.

Developing an end-to-end communication strategy both online and off-line, we showed the client the effect of synergy that would make communication more efficient whilst optimising the cost of reaching customers.


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