Monini | Design of more products from the Rice&MORE line

Overview:
Rice&MORE - ready-made blends of rice and other grains produced by Monini.

Brand Design task:
A comprehensive strategy for a new Monini brand covering brand positioning, communication activities, packaging design and product launch.

Design and implementation:
Rice&MORE – ready-made blends of rice and other grains – is a response to the growing trend for healthy, conscious eating. Both the product and the category are new in the Polish market. Our task was to develop the brand strategy and its related elements: designing the name, logotype, visual communication and packaging for all 4 products in the Rice&MORE line; preparing the entire package of advertising materials; and then launching the product on the market. To this end, we first had to find a way to draw consumers' attention to something they did not know yet.